The Concept…

Fromartharie is a vertically integrated marketing/sales organization. We are a focused, professional, results driven manufacturer’s representative organization whose goal is to optimize the business of a select group of value-added specialty food companies. We continually achieve our strategic goal by successfully executing the following:

• Developing and implementing strong regional trade/consumer marketing programs by direct calls on key retailers at their headquarters with tactical supporting activities via broker’s teams and/or specialty distributors.
• Executing our sales strategies with a “positive results” approach to these activities.
• Continually focused on building “brand awareness and equity” with our target consumers and the trade.
• Showcasing, exposing, and generating interest for our principal’s products to targeted retailers, specialty importers, and food service distributors at key national and regional trade shows.
• Building, directing, and managing a national “Best of Class” specialty broker team – developing a “teamwork/partnership” attitude with each of them.
• Constantly monitoring our principal’s competitors – knowing their strategies/tactics, strengths and weaknesses, and crafting strategies to neutralize their competitive threats.

Our clients include American, Canadian, and European firms with a common goal: to profitably maximize volume growth.

Fromartharie provides a practical range of essential services. The Fromartharie concept offers important business development advantages to larger companies that may already have a sales and marketing network, as well as to smaller, emerging firms who do not want the expense and management responsibilities of establishing and maintaining their own direct sales team.

The Critical Difference…

Fromartharie is focused on the sales implementation of your strategic plan – getting your products through the distribution channels and into the hands of your target consumers…Profitably.

Fromartharie is a marketing/sales force “for hire” with in-depth product and channel experience, strong trade contacts, national and regional market expertise and a significant track record for delivering “high-impact” sales programs.
Fromartharie has broad retail and wholesale trade connections and strategic alliances at all levels of distribution, both nationally and regionally. These include chain and independent retailers, importers, distributors, and top ranked brokers.

Fromartharie's capabilities are concentrated in the marketing of branded perishables to supermarkets, club stores, specialty retailers, and food service venues throughout North America.

While Fromartharie has its roots in cheese from around the world, our universe of products has a strong emphasis on specialty and international meats, and products for the dairy, meat, and “Foods to Go”, or “perimeter”, departments of the store.

Service, Credibility, Strategic Focus, and Plan Execution.
These four characteristics form the cornerstone of Fromartharie's business philosophy.

The Scope of Services…
Specialty food producers can draw on Fromartharie's skills and experience to satisfy their specific requirements. The services we provide include:

SALES:

• National representation for multi-faceted sales and marketing programs.
• Planning and establishing a distribution network, specific to targeted markets.
• Delivery of effective high-impact sales programs – achieving volume increases through enhanced distribution and trade merchandising strategies.
• Selecting, directing, and managing food brokers – who are experts in your product category – on a market-by-market basis.
• Driving cost-effective rollouts of new products and other strategy supporting programs.

MARKETING:

• Development of comprehensive, producer specific, strategic planning programs.
• Enhancing brand/product positioning – evaluating, determining, and securing optimum in-store placement.
• Regional development of brand specific retail marketing programs.
• Analyzing competitive environments and designing sub-strategies to stay one-step-ahead of existing and emerging competitors.
• Creating and successfully implementing dollar-stretching, effective, synergistic theme tie-in programs.
• Maximizing brand/product ROI by strategic pricing initiatives on a market specific basis – utilizing a “price elasticity of demand model”.